What started as a solution to a real problem became one of PHOOZY’s defining milestones when founders Kevin Conway and Josh Inglis stepped into the Shark Tank. Kevin, a professional race-car driver, and Josh, a seasoned business leader, were both familiar with high pressure situations, but pitching PHOOZY in front of the Sharks was a challenge unlike any other. They entered seeking a $500,000 investment to help grow the team, expand marketing, and support the brand’s momentum.

As they shared the PHOOZY story, the Sharks questioned whether the product was truly different in a crowded accessories market. Kevin and Josh made it clear that PHOOZY was not just another case. With issued utility patents covering its thermal technology along with its drop and float protection, PHOOZY stood apart as a unique product built for real performance. The founders also revealed the company’s strong early success, including impressive direct-to-consumer sales and profitability, all achieved without employees or outside investors.

That momentum led to multiple offers from the Sharks and a competitive round of negotiations. In the end, Kevin and Josh partnered with Lori Greiner and Robert Herjavec, marking a major moment of validation for the brand. Their Shark Tank appearance helped introduce PHOOZY to a wider audience and became an important chapter in the company’s growth story.